![]() The story of vocalist, guitarist, and pianist Melody Gardot is remarkable she’s persevered against abject adversity throughout her life. (RED BANK, NJ) - The Vogel presents Melody Gardot on Tuesday, June 13th at 7:30pm. Tuesday, JThe Vogel presents Melody Gardot. Click here for more information on our event listings. Listings are also available for $10 a piece. Featured listings are found in the NJ Stage calendar, reserved for advertisers. Send press releases to have your events previewed at New Jersey Stage. Click on the title to go to the full preview. New Jersey Stage offers previews of events throughout the Garden State as well as select shows in New York City and Philadelphia areas. “This emotive piece helps us break through and accomplish this.Here is a look at upcoming events taking place from June 12 to Jalong with our featured listings. “With so many credit cards out there, it’s challenging to break through and communicate the benefits of our card,” said Brightling. A special offer is giving customers 4% money-back for the first three months in their chosen categories. The card lets Canadians earn 2% cash back in the categories they choose, such as grocery, restaurants and gas, and 1% on all other purchases. Tangerine launched its no-fee Money-Back Credit Card in March, following a test period that began in October 2015. “We worked with Miles Jay (the same director from Hard Work) to make sure the look and feel was consistent and that the music came from a similar vein as ‘Hard Work.’” “While both spots serve different purposes, we wanted to make sure they felt like they were coming from the same company,” she said. “Long Shift” will be shown on TV, in cinemas, on pre-roll, and on social channels such as Facebook, Twitter and Instagram, in various cuts.īrightling said ensuring there was creative continuity between “Hard Work” and “Long Shift” was key for Tangerine. ![]() “So when it came time to do the follow-up to that spot, we wanted to start talking about some of the ways Tangerine actually helps Canadians earn, save and keep more of their money.” Niall Kelly, creative director at John St., said the “Hard Work” spot was “a great way for the brand to set up this idea that Canadians work hard for their money and there’s a bank that’s going to help you keep more of it. That ad – the bank’s first mass campaign since 2014 – aimed to positioned Tangerine as a bank with a purpose. The ad is a follow-up to Tangerine’s “Hard Work” spot, which launched in January. It’s about Tangerine connecting with Canadians on an emotional level.” “This connects and resonates with many people to remind them of how hard they work for their money – and that their bank should be doing the same. ![]() The spot “creates relatable and realistic scenarios for the many Canadians watching who may have just worked a long day or are thinking about their own jobs,” said Samantha Brightling, director of creative services at Tangerine. The ad ends with a super that reads, “Finally, there’s a credit card that works as hard as you do.” Throughout the spot, the cab driver uses his Tangerine Money-Back credit card to fill up his car at a gas station, buy water and ibuprofen at a drug store, and get a much-need cup of coffee. The 60-second ad from John St., called “Long Shift,” documents a night in the life of a cab driver whose customers try his patience, from a man yelling into his cellphone, to a rain-soaked dog, to a group of revelers in tiaras. Tangerine has launched a new spot that continues its positioning as a bank that helps hard-working Canadians.
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